Transparent branch P&L
You’ll see fundings, compensation, and profits clearly with Loan Vision — no mystery charges buried in the back office.
Let’s see how much
more you can make at Geneva.
Compare your current LO or branch compensation plan to Geneva Financial’s — side by side — so you can see the difference on your volume. Confidential conversations with our recruiting team.
Conversations stay private and confidential — reach out when you’re ready.
A lender built so producers come first.
Geneva Financial, LLC · NMLS #42056
Geneva Financial is a national mortgage lender built so loan originators stay the number one client — with industry-leading compensation potential, transparent branch economics, and human support that protects your production.
Founded in 2007, Geneva Financial has grown into a nationwide lender with 100+ branches and licensing across 49 states — still LO-first after 18+ years.
Producers get weekly pay, competitive pricing, a transparent branch P&L, and corporate that doesn’t charge back the junk fees that quietly erase take-home elsewhere.
100+ Branches nationwide
49 States licensed
250+ BPS Net potential
18+ years LO-first model
The leadership team behind Geneva.
Accessible operators who answer the phone — the people backing every LO and branch.
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Aaron VanTrojen
Chief Executive Officer
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Telle' VanTrojen
Partner / Chief Operations Officer
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Rachel Caple
Chief Sales and Revenue Officer
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Jessie Ermel
Chief Compliance Officer
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Melissa Harmon
SVP Operations
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Jonathan Harris
Chief Secondary Officer
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Greg DuBose
Chief Financial Officer
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Erwin Wright
Chief Information Officer
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Scott Mertens
HR & Licensing
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Ashley Bogart
Corporate Initiatives Director
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Amanda Biffinger
Director of Disclosure, Closing and Funding
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Kiley Engler
Sales Support Manager
Aaron built Geneva so loan originators come first.
Hear it from our founder — then compare your plan to a model built so top producers earn what they’re worth without giving up support, quality, or control of their business.
Aaron VanTrojen
Aaron founded Geneva Financial in October 2007 — during the biggest financial crash of our lifetime — after watching a sales-driven mortgage shop get swallowed by a bureaucratic bank. He wanted a company that matched his values: hardworking producers first, not layers of management tax.
Featured in Business Insider as a Best Large Company CEO in America for 2021, he still builds around one idea: originators and operations should be recognized for their worth and compensated accordingly.
More about Aaron on genevafi.com“My primary focus when starting the company was to build a model that allowed for the highest LO compensation in the industry without compromising quality.”
250+
BPS net potential
100+
Branches nationwide
49
States licensed
18+
Years, LO-first
Earn like an owner — without the corporate tax.
In our 18th year, Geneva is still among the top compensating lenders in the industry. Weekly pay. Competitive pricing. No hidden P&L costs. We’ll put your plan next to ours.
- Highest-in-industry compensation model
- Weekly pay
- Branch flexibility
- Competitive pricing
- No hidden P&L costs
- Basis point override on volume
BPS ranges and savings examples are illustrative recruiting tools—not guarantees. Actual compensation depends on production, licensing, market conditions, and your written agreement. This is not a consumer credit advertisement.
More control. Clearer economics. Same volume — more left over.
If you run a branch, see the expense side too. A fair, transparent structure can save hundreds of thousands a year versus the same volume funded elsewhere. Ask your company what they actually charge you — then bring it to Geneva.
Pricing exceptions that protect you
When you need to give a concession to win the deal, your pay doesn’t get cut to make the numbers work.
Run the branch your way
Branch flexibility, weekly pay, and leaders who answer the phone — rolled-up sleeves instead of a layered management tax.
Support that protects your production — not a call center.
What happens after you join matters. No-waste corporate. A deep product shelf. Marketing and tech that put time back in your day so you can stay in front of partners.
Marketing that works while you close
CRM, mobile app, lead nurture, social support, custom collateral, open house campaigns, and transition support that kick in the day your license transfers.
myGeneva in your pocket
A branded app for pre-approvals, status, documents, and partner visibility — tech that buys you time for white-glove service, not a replacement for you.
Humans when the file gets hard
Night and weekend branch support, a human-operated scenario desk led by experienced underwriters, and Good Human University when you need answers fast.
Products that keep your deals in-house
Conventional, government, jumbo, DPA, renovation, reverse, Non-QM, bank statement, bridge, and Geneva Portfolio Lending — so complex scenarios don’t force you to send business away.
Home loans powered by humans.
This is the culture I represent. We focus on originators and support staff first — so borrowers and real estate partners feel it. Technology is our friend, not our replacement.
- Be Human We humanize the employee and customer experience first.
- Be Culture-Forward We invest daily in each other’s growth and success.
- Practice Trench Ethics Open doors. Accessible leaders. Nobody above the work.
- Create Advantage Every decision should help employees and customers.
Questions producers ask before comparing plans
Straight answers on Geneva compensation, branch fees, support, and how a confidential side-by-side review works.
How much can loan originators earn at Geneva Financial?
Geneva’s compensation model is built for top producers — up to 250+ BPS net, versus roughly 50–80 BPS at many banks and 100–150 BPS at many independents. Weekly pay, competitive pricing, and no hidden P&L costs. Reach out and we’ll line your current plan up against Geneva’s on your volume.
What fees does Geneva not charge branches?
Geneva does not charge branches back for credit reports & AUS, LOS & technology fees, mobile app fees, warehouse fees, daily corporate marketing, admin & junk fees, or employer taxes on commissioned employees — costs that often quietly erase take-home elsewhere.
How much can a Geneva branch save on expenses?
Depending on volume, branch savings can range from roughly $79,000 at lower bands to $450,000+ at higher branch volume — same fundings, fewer backdoor costs. We’ll help you model this against your current shop’s charges.
What is Geneva Financial?
Geneva Financial, LLC (NMLS #42056) is a national mortgage lender headquartered in Chandler, Arizona. Founded in 2007, Geneva is built so loan originators remain the number one client — with transparent branch economics, deep product support, and a culture centered on being a good human.
What support do producers get at Geneva?
Producers get marketing (CRM, lead nurture, social & video, collateral, open house campaigns), the myGeneva app for pre-approvals and status, night and weekend branch support, a human-operated scenario desk, and Good Human University — plus a deep product shelf including conventional, government, jumbo, DPA, renovation, reverse, Non-QM, bank statement, bridge, and portfolio lending.
How do I get a confidential compensation comparison with Geneva?
Use the form on this page, or call (888) 889-0009 / email aaron@genevafi.com. Share your current compensation plan and approximate volume — our team will compare it side by side with Geneva’s. Conversations are private and confidential.
Ready to see your real number?
Share your current compensation plan and volume — we’ll compare it to Geneva’s and show you the difference you could make. Everything stays private and confidential, so you can ask anything without worrying it’ll get back to your shop.
- Side-by-side review of your current plan vs. Geneva
- You’ll see the earnings difference on your volume
- Private & confidential recruiting conversation
- Call or email: (888) 889-0009 · aaron@genevafi.com
Thanks — we got your request and will follow up soon. You can also call us at (888) 889-0009.